Journal ✶ 14 entries
The Journal
Straight, useful writing on branding, websites, content and creative direction, mostly for businesses in Ireland trying to look as good as the work they do.
02 ✶ Direction ✶ 13 Aug 2026
What a creative director actually does, and when a Dublin business needs one
A creative director in Dublin owns the idea and the standard across a campaign. Here is what the role really does, and when your business needs one.6 min read →
03 ✶ Direction ✶ 12 Aug 2026
Creative direction in Ireland: the complete guide
Creative direction in Ireland explained: what it is, what it costs, when you need one, and how it keeps your brand, site and content pulling the same way.5 min read →
04 ✶ Content ✶ 11 Aug 2026
What Social Content Costs in Ireland, and What Actually Drives the Price
An honest look at social media content creation cost in Ireland: real tiers from a single shoot to a monthly retainer, and what drives the price.5 min read →
05 ✶ Digital ✶ 30 Jul 2026
Redesign or Repair: How to Tell If Your Site Needs a Rebuild
Wondering about the average cost of website redesign? Run five quick checks on your own site to see if it needs three fixes or a full rebuild.5 min read →
06 ✶ Brand ✶ 14 Jul 2026
Brand strategy or brand identity: which one your business needs first
Brand strategy vs brand identity, explained plainly. Which one your Irish business needs first, and why buying the logo before the strategy quietly fails.6 min read →
07 ✶ Content ✶ 1 Jul 2026
What a Content Creation Agency in Dublin Actually Delivers
What a content creation agency in Dublin actually delivers each month, who owns the files, what it costs, and how much of your time it takes. Plain answers.6 min read →
08 ✶ Digital ✶ 13 Jun 2026
What a Website Actually Costs in Ireland, and Where the Money Goes
Website design Ireland prices swing wildly. Here is where a web budget actually goes, line by line, so you can read a quote and spot a fair one.5 min read →
09 ✶ Brand ✶ 30 May 2026
What a logo actually costs in Ireland, and what you get for each price
Logo design cost in Ireland runs from about 50 euro to 15,000 euro. We break down what each price tier actually buys, so you can spot a cheap file fast.6 min read →
10 ✶ Content ✶ 11 May 2026
Content creation in Ireland: the complete guide
A complete guide to content creation in Ireland: what it costs, what an agency actually does, how to plan it, and how to make content that earns its keep.5 min read →
11 ✶ Digital ✶ 29 Apr 2026
Web design in Ireland: the complete guide
A plain guide to web design in Ireland: what it costs, what good looks like, how long a build takes, and how to brief an agency without wasting money.4 min read →
12 ✶ Brand ✶ 12 Apr 2026
Branding and identity in Ireland: the complete guide
A plain, complete guide to branding Ireland for SME owners: what a brand is, what it costs, and the order to build strategy, identity and website in.5 min read →
13 ✶ Digital ✶ 28 Mar 2026
Why your Dublin business website isn't getting you leads
Six reasons a good-looking Irish business website still doesn't convert, and the practical fixes, from clarity and speed to the one call-to-action most sites get wrong.3 min read →
14 ✶ Brand ✶ 8 Mar 2026
What a brand identity actually includes (and what it costs) in Ireland
A plain-English breakdown of what you get in a brand identity project with an Irish studio, what drives the price, and how to tell a real system from a logo and a hope.3 min read →